Signage program for an emblematic Montreal tower

Client

Group Petra

Location

Montréal’s Quartier international

Year

2020

Services

Signage and wayfinding

Awards

Following major renovations to the building's interior and exterior shared spaces, we were commissioned to redesign the signage for Place Victoria (formerly the Tour de la Bourse).

A restrained concept that respects the heritage value of the site

The signage concept is based on the architectural vision of restoring Place Victoria's original (international-style) character, while adding a contemporary touch.

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Encompassing both the interior and exterior areas of this iconic Montreal building, the signage program includes interactive markers, the development of customized pictograms, as well as directional and identification elements.

The quality of this turnkey project was ensured by precise technical development and careful monitoring of production and installation.

‍_{Photos: PXP}

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Place Victoria

Signage program for an emblematic Montreal tower

Following major renovations to the building's interior and exterior shared spaces, we were commissioned to redesign the signage for Place Victoria (formerly the Tour de la Bourse).

Signature design communication (SDC) is now PXP!