Celebrating the uniqueness of a neighbourhood
Client
City of Montreal - Mercier-Hochelaga-Maisonneuve borough
Location
Promenade Ontario
Year
2023
Services
Urban furniture, tactical urbanism
Awards
Under the theme "Ontario en fête!", the pedestrian street invites citizens to gather, play and, above all, celebrate the unique character of the neighbourhood. For the 2023 edition, a number of new features were added, enhancing the festive atmosphere.
A renewed identity
This new edition, inspired by funfairs, stands out with its visual identity and unique graphic universe. It features eclectic, vibrant colors, geometric graphic design, interactive installations and giant animal arches.
Bringing the street to life
The street is punctuated by a series of colorful stations, complete with assorted flowers and plants. These stations serve a variety of purposes, providing spaces for relaxation, picnics and games. The ever-popular swing sets are back again this year, with the event stretching over more than a kilometer.
A street for all
A redesigned family area features integrated interactive games. Visible from afar, this space welcomes users with its bear on one side and its giant lion on the other.
Interactive wheels with psychedelic designs outfit the space, and children use blackboards to express their creativity.
Between Bourbonnière and Valois avenues, the Station Hochelaga offers a new space to citizens for the duration of the event. Upgraded to reflect the "Ontario en fête!" colors and graphic identity, the normally vacant site offers pop-up facilities and a chance for citizens to reclaim the space. Its size and strategic positioning allow the SDC to offer surprise programming for larger-scale events.
Reuse and innovation
Ecological and responsible, the furniture and various installations have been recycled since the first pedestrianization of the street. To ensure optimal quality, the furniture is restored as needed and enhanced with the addition of new pieces. From year to year, the collection of furniture offers a complete and varied space that everyone can enjoy in their own way.
Plants and landscaping
A planted path stretches along the entire street, with a total of 250 planting boxes. There's a mix of green plants, edible plants and a wide variety of flowers in the colors of the 2023 edition's graphic identity.
For a 4th consecutive year, plants were redistributed to local residents in September.
Photos: Raphaël Thibodeau